Why grandma should understand what your company does.
Too many companies get lost in the minutiae of jargon speak when they talk about their product or service. I’m sure you know the type-...
top of page
Andrew Lecocq
- Jun 13
- 3 min
It's not the idea, stupid
The idea. It is a romantic narrative that permeates many industries, from startups to music to art, but is just that: a romantic...
4 views0 comments
Andrew Lecocq
- Jun 7
- 2 min
The Revenue System: Predictable, Replicable, Scalable
There are three parts to a world-class revenue system: Predictable Replicable Scalable Most companies have some of these components, but...
16 views0 comments
Andrew Lecocq
- May 25
- 1 min
Hyper Growth Requires a Revenue System
The Revenue System is a schematic approach to managing your revenue operations. Why? Because that is how world-class organisations...
34 views0 comments
Andrew Lecocq
- May 25
- 2 min
How to use the Viable Business Model (VBM) framework
The VBM is meant to create your path to revenue for early-stage businesses. VBM covers the duration that Founders are doing the sales and...
2 views0 comments
Andrew Lecocq
- May 24
- 3 min
Viable Business Model (VBM)
If you’re interested in startups/innovation, then you’ve probably heard of Minimal Viable Product (MVP). It is a great concept but is...
9 views0 comments
bottom of page